Louis Chevrolet Big Curve
or our new philosophy
With its late 2016 release of a new line of watches - the first being the LC-01 - Louis Chevrolet makes a sharp turn, upsetting traditional watch-making codes all while freeing itself from conventional distribution techniques.
In a complete break with previous collections, this line marks the revival of Louis Chevrolet: the replacement of a collection of some twenty Vintage line models with a new line marshaling the entirety of our manufacturing expertise.
"Many lives, one watch! / Plusieurs vies, une montre!"
We wanted to creat a line of watch with character - watches that no one could rest indifferent to. These exclusive new models are aimed at a demanding clientele, one that shares our perspective on what a modern watch should be.
The LC-01 boasts a robust case, complemented by the addition of specializes technical components on a 6-level dial with 4.3mm depth. That's 10 times deeper than a traditional watch - it's another dimension!
Development and Fabrication
History of the LC-01, the line's first model
Innovative fabrication and decoration processes for these ultra-light carbon discs, essential for the precise functioning of the 1/10-second chronograph.
3D engraving of case interiors
Laser tachnology used in the interior decoration of cases.
Our patented "structural projection" method lets us decorate dial components with any motif and color at an unequaled value.
Luminescent, multi-level hands, laser-cut and -decorated.
High-definition, multi-level 3D laser engraving, mixing surface states and textures.
Crown protection system on the piston accompanies crown movement and reinforces the system.
Our 3.0 marketing strategy will be largely executed on social media.
We will spur our clientele to take part in the brand's image and its dissemination, inviting them to share their personal experience of the brand and their product in creative and lighthearted ways.
A marketing campaign true to our clientele.
Just as we've revamped our image, so we've revolutionized our distribution strategy. We've freed ourselves from traditional distribution channels in order to offer unparalleled value.
Selling without a middleman - at our factory, at events, pop-up boutiques, and clubs - allows us to offer the most affordable retail prices.
* Prices given in EUR or USD are only given as an indication. The official sale price is in CHF.